The Municipality of Norrköping is committed and proud to be participating and organising a week of awareness-raising and campaign activities for European Mobility Week 2011.

Norrköping is located in a dynamic and creative area known as the East Sweden Region. In a ground-breaking initiative to bring the region’s 13 municipalities together and to reach the region’s 427 000 inhabitants, the East Sweden Energy Agency has been appointed by the Swedish Transport Administration as regional coordinator for European Mobility Week 2011. These agencies strive for a more energy-efficient regional transport system and promote sustainable transportation through a strong and successful collaboration with all the municipalities of the East Sweden Region, led and coordinated by the East Sweden Energy Agency.

European Mobility Week is a significant event in the East Sweden Region and every municipality participates. As a result of the network and cooperation, small municipalities can also have a greater chance to participate and be active in the initiative. As one of the biggest towns in the region, the Municipality of Norrköping is participating in joint activities organised by the East Sweden Energy Agency such as the “In town without my car!” event, promotional give-away reflectors, advertising in the regional press, Extra Östergötland and a musical theatre production.

The specific actions in Norrköping include transforming a town centre road into a pedestrian zone with street stands and exploitation activities which involve visitors and passers-by in the sustainability and Norrköping of the future dialogues, street theatre for young visitors and testing environmentally-sound and safe transport alternatives. Two seminars are being held on 20 September. The first is open to the general public and entitled ’Transport policy priorities – how do they affect me?’ to be held at 6.30 pm at Café Vetekornet in Norrköping. The second is a seminar for public servants who specifically work with behaviour modification, traffic and town-planning entitled ’From vision to reality’, to be held from 1 pm to 5 pm in Rosen Civic Offices. The seminars will be delivered by the same speaker Karolina Isaksson from the Swedish National Road and Transport Research Institute, VTI. (See below for more details). The “In town without my car!” event involves a car covered with the message “Give your car a holiday” placed on Hamnbron, one of the busiest and most congested roads in Norrköping, for the whole week 16-22 September.

Our participation and details of our activities are available through a number of channels. Explore the European Mobility Week website, the website of the Municipality of Norrköping, the regional press newspaper Extra Östergötland, the East Sweden Region network updates and the European Mobility Week coordinator for East Sweden, the East Sweden Energy Agency press releases. Local, regional and EU information will be published in Swedish, with selected information in English to disseminate the initiatives as widely as possible. Press releases from the Municipality of Norrköping, for which the Information office has received notification in advance, will be published in tandem with the joint press releases from the East Sweden Energy Agency on 14 and 20 September.