Contact & Activities

Participating city

Göteborg ()
550.000 inhabitants

Local contact

Färdas och Transportera
Jenny Dalnäs-Orrmyr
Box 2403
403 16 Göteborg
++46 31 368 25 82

Participation 2009

The participant is committed to:

Organising a week of activities, taking into account the focal theme.
Actions relative to the theme:
The City of Göteborgs has challenged public authorities and private companies in the Göteborg Region to participate in an action to promote alternatives to travelling by car to and from work. The approximatly 200 workplaces that have taken on the challenge are encouraging their emplyees to visit the web site and there promise not to drive a car to and from work during the campaign week, connected to the European Mobility Week. This is the main event and will reach up to well over 100 000 employees through their employers. Each company or authority organize their own internal campaign, but extensive support is given, e.g. by checklists, posters, signs, give-aways, PowerPoint-presentations, brochures, banners for web site and graphic elements. The action has a potential to significantly reduce emission from car transports during the campaign week, and also hopefully in the future, when more people discover alternatives to drive a car to and from work.

Several special events where bicycling is encouraged will be held at workplaces that participate in the challenge.

As a support for the main event described above, a massive publicity campaign will be launched in connection to The European Mobility Week. The campaign will be built up around events in different parts of Göteborg, supported by advertisements, billboards and by a PR-campaign.

During the campaign week, public breakfast seminars will be held each weekday morning, covering the following themes: “New speed limits – good for whom?”, “Who decides what will become of our cars?”, “How will the Climate Conference in Copenhagen affect us?”, We make place for more train commuters”, “Is Göteborg a good city for bicycles?”
Implementing one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport.
Permanent measures implemented this year:
New or improved bicycle facilities
  • Improvement of bicycle network (creation of new lanes, extension, renovation, signposting etc)
  • Improvement of bicycle facilities (parking, locks etc)
  • Create or enlarge pedestrian streets
Traffic calming and access control scheme
  • Reduction of outside parking zones
  • New traffic regulations: traffic circulation and parking
  • Enlargement of pavements
Mobility management
  • Launch of awareness-raising campaigns
  • Permanent access restriction to city centres