Detailed description (English): Where do you have to start if you want to meet the mobility needs of various user groups in urban developments in a car-independent way? The starting point for all considerations are building complexes/districts: every project today requires careful mobility planning in order to be able to ensure the transformation toward climate neutrality. It is very important to find a balance between parking spaces and mobility services and to manage them over the life cycle of the development. The more well thought-out the mobility concept is, the less investment will have to be made in parking spaces and the more money can be made available for sustainable mobility services.
Essentially, the MIM tool/software is about intelligently managing the individual traffic generated within a real estate project via a digital platform along economic and ESG parameters - and in such a way that users can manage without owning private cars as much as possible. To achieve this, the mobility offers must be competitive with private car use in terms of price, availability and comfort. The prerequisite is linking different mobility options, such as car sharing, bike sharing, parking as well as the easy access.
Target group(s): 1.) cities to reduce CO2 budget in the real estate sector + new model for co-financing of mobility solutions by private developers for the life cycle of the developments
2.) real estate developers --> reduce number/costs of parking spaces to be build during permitting process, steering mobility demand
3.) operators of building complexes --> increase level of service for users through one MIM interface, reporting towards city/ ESG financing
Objectives: Goals for the MIM platform:
- User-specific mobility packages
- Integration of mobility sharing services and parking management in one management software
- Development of a digitally steering mobility demand
- Pilot project testing tool under real conditions (currently taking place w/ 40 users till end Nov 2023 at a company site in Munich, for this purpose a mobility station was set up)
- Next step 2024 (following the applied research project)- establishing software as a product
Partner: Urban Standards GmbH has been investigating in this tool with its strategic partners Exxeta AG and ParkHere GmbH since March 2022. The applied reasearch project "Mobility Service Integration for the Real Estate Industry and Neighborhood Development" is funded by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy as part of the Bavarian Research Program (BayVFP) and supported by Bayern Innovativ - Bayerische Gesellschaft für Innovation und Wissenstransfer mbH.
Germany