The MOBILITYACTION Award places a spotlight on the campaign’s MOBILITYACTIONs, which are open to civil society organisations, businesses, citizen initiatives, educational institutions and municipalities (with initiatives taking place outside of the week 16-22 September), promoting sustainable mobility throughout the year. In particular, the MOBILITYACTION award rewards participants that demonstrate excellence in Mobility Management, including mobility plans, as well as measures and strategies which have a notable impact on sustainable mobility.
Pěšky městem (Czech Republic) for its promotion of active mobility, with a nationwide campaign involving 501 schools across 338 Czech cities, encouraging children and parents to walk to school during EUROPEANMOBILITYWEEK. The campaign highlights the benefits of walking for children’s health and for the environment. Emphasis is placed on learning safe, healthy and sustainable transport habits from an early age. Leaning into the 2024 theme ‘shared public space’, the campaign also fosters safer and more inclusive communities, particularly by reducing the volume of car traffic in the vicinity of schools.
Associació Amics de Ca la Cileta del Palau d'Anglesola (El Palau d’Anglesola, Spain)
To view the video made for Amics de Ca la Cileta, click here.
Bucharest-Ilfov Public Transport Intercommunity Development Association (Bucharest, Romania)
To view the video made for Bucharest-Ilfov TPBI, click here.
Nudgd, an innovative online platform leveraging behavioural science to promote sustainable school travel, impressed the jury with its interactive approach to encourage students, parents and teachers to use active travel. Some 2,400 parents, guardians and school staff from 25 schools in Helsingborg (Sweden) engaged with the platform, which gently ‘nudged’ them via smart tips, interactive maps and quizzes to encourage interest in - and show the benefits of - active commuting. During the pilot phase, almost 40% of participants changed, or planned to change, to a more active mode of transport, exceeding the target of 30%. The platform supports the City of Helsingborg’s goals to step up cycling, and promote safer, more sustainable travel.
GSK (Wavre, Belgium)
To view the video made for GSK, click here.
Nahverkehrsgesellschaft Baden-Württemberg mbH (NVBW) (Germany)
To view the video made for Nahverkehrsgesellschaft Baden-Württemberg mbH, click here.
The MOBILITYACTION jury selected Metropolia GZM for its comprehensive approach to transforming a local university car park into a green, pedestrian-friendly space. Engaging professionals from the public transport, cycling, social development, sustainable mobility and urban policy sectors, the Polish metropolis co-created a car-park transformation that would not only benefit the university, but would also decrease related traffic and encourage locals to use the space. Urban furniture and greenery were installed, as well as traffic calming measures. The first reports show more people from on- and off-campus frequenting the area. Urban designers are currently conducting interviews to better understand how to remove all ground-level parking spots and implement accessible public transport solutions across the campus.
Ar2gether (Rome, Italy)
To view the video made for Ar2gether, click here.
UCB Pharma (Braine L'Alleud, Belgium)
To view the video made for UCB Pharma, click here.