Detailed description (English): WE work for Bicifeina in the Administrative District. Promotion of Bicycle Use for Commuting to Work.
Bicifeina offers bicycles to employees so they can try the experience of commuting by bike for a set period. If they like it and see that it fits their needs, they can then make the switch to a more sustainable mobility by acquiring their own bike for commuting. As part of this program, one of the actions during the Week is the collection of cyclist testimonials, chosen from current participants.
Action: Collection of Cyclist Testimonials
Objectives:
1. Promotion of Sustainable Mobility: show the advantages of commuting by bicycle to work and in daily life.
2. Visibility of User Diversity: share real stories of people from varied backgrounds who have adopted the bicycle as their main means of transport.
3. Fostering Cycling Culture: create a space of motivation and inspiration for other workers and citizens through these testimonials.
Profile Selection: Five participants with diverse profiles will be selected to showcase the variety of bicycle users. This will include people who are currently trying out Bicifeina bikes and others who have already transitioned to owning their own bicycle.
Collection of Testimonials:
• Interviews: Short interviews will be conducted with each participant to gather their experiences, motivations, and perceived benefits of using a bicycle.
• Photographs: Each participant will be photographed with their bicycle to provide a visible face to the testimonials and add a slogan.
Dissemination:
Target group(s): Public administration employees.
Objectives: Commuting to work by pedaling, promoting health, and supporting everyday sustainable mobility.
Partner: Generatitat of Catalonia Government
Spain