Detailed description (English): During European Mobility Week, MERLIN Properties will conduct a raffle of 3 gift vouchers through our Merlin Hub app. These vouchers will be valued at 40, 30, and 20 euros respectively and can be used for a wide range of mobility services. These services include purchasing bus tickets, using parking meters, renting electric scooters, and requesting VTC (vehicle for hire) services.
To participate in the raffle, users must register and use the Merlin Hub application. Throughout the week, they can easily enter the raffle via the app. At the end of European Mobility Week, winners of the gift vouchers will be randomly selected and notified through the app and via email.
With these vouchers, MERLIN Properties aims to promote the use of alternative transportation methods that contribute to reducing carbon footprints and improving air quality. Additionally, reducing the number of private vehicles on the road facilitates smoother and more efficient mobility, alleviating congestion and making city travel more enjoyable and efficient. In addition to environmental benefits, the vouchers will allow users to experience the economic advantages of alternative transportation.
Detailed description (original language): Durante la Semana Europea de la Movilidad, MERLIN Properties llevará a cabo un sorteo de 3 bonos regalo a través de nuestra aplicación Merlin Hub. Los bonos tendrán valores de 40, 30 y 20 €, y podrán ser utilizados para una amplia gama de servicios de movilidad. Estos servicios incluyen el pago de billetes sencillos de autobús, el uso de parquímetros, el alquiler de patinetes eléctricos y la solicitud de VTC (vehículos de transporte con conductor).
Para participar en el sorteo, los usuarios deben registrarse y utilizar la aplicación Merlin Hub. A lo largo de la semana, podrán inscribirse fácilmente en el sorteo a través de la app. Al finalizar la Semana Europea de la Movilidad, se seleccionarán aleatoriamente a los ganadores de los bonos regalo, quienes serán notificados a través de la aplicación y vía mail.
Con estos bonos , MERLIN Properties busca fomentar el uso de transportes alternativos que contribuyan a la reducción de la huella de carbono y a la mejora de la calidad del aire, además de reducir el número de vehículos privados en circulación que facilita una movilidad más fluida y eficiente, evitando congestiones y haciendo que el desplazamiento por la ciudad sea más agradable y rápido. Además de los beneficios ambientales, los bonos permitirán a los usuarios experimentar las ventajas económicas de los transportes alternativos.
Target group(s): To all Merlin Hub family users who want to participate.
Objectives: The objectives of the proposal are as follows:
Promote the use of alternative transportation: Encourage the use of transportation modes such as buses, electric scooters, and VTC services over private vehicles to reduce carbon footprint and improve air quality in our cities.
Incentivize active participation: Engage users actively in European Mobility Week by participating in the raffle of gift vouchers through the Merlin Hub app, thereby fostering the adoption of more sustainable mobility habits.
Provide economic benefits: Enable participants in the raffle to experience the economic advantages of using alternative transportation, such as savings on transportation costs and parking fees, through the use of gift vouchers.
Enhance health and well-being: Promote active transportation modes such as cycling and walking, which not only contribute to reducing pollutant emissions but also have positive health benefits for individuals' physical and mental well-being.
Evaluate impact and adjust strategies: Conduct a comprehensive assessment of the initiative's impact at the end of European Mobility Week, considering participation in the raffle, utilization of gift vouchers, and user feedback to identify areas for improvement and adjust future strategies for promoting sustainable mobility.
These objectives are aligned with MERLIN Properties' commitment to contributing to the creation of more sustainable, healthy, and efficient urban environments, promoting responsible and accessible mobility for all.
Partner: MERLIN Properties y Merlin Hub
Spain