Detailed description (English): MoisésEnBici is a digital project that promotes everyday urban cycling through educational and inspiring audiovisual content. Using platforms like YouTube, Instagram, and LinkedIn, the project raises awareness about the benefits of cycling, showcases sustainable mobility solutions across European cities, and fosters public dialogue on urban planning, road safety, and the human scale of our streets.
Moisés, a content creator and sustainable mobility advocate based in Madrid, documents real-life cycling experiences, interviews with experts and activists, and best practices in infrastructure from cities like Amsterdam, Barcelona, or Valencia. The project reaches thousands of citizens, helping normalize the use of bicycles for commuting, shopping or leisure.
Target group(s): Urban residents and commuters
Young adults and students
Local policymakers and mobility planners
Cycling advocacy groups and NGOs
Content creators and educators in sustainability
Objectives: Promote the daily use of bicycles for short- and medium-distance urban trips
Raise awareness of sustainable mobility through relatable audiovisual content
Share best practices and inspire transformation in urban infrastructure
Support a cultural shift away from car dependency
Foster dialogue and participation around mobility justice and public space
Partner: Escuela de Movilidad Sostenible (Cooperative, Spain)
Local cycling advocacy groups (Madrid, Valencia, Barcelona)
Spain