Detailed description (English): ¡La Colmena Que Dice Sí! during the Mobility Week, it will promote home delivery by bicycle of all orders from the different Colmenas (local food consumption communities) in Barcelona and Madrid, offering free home delivery. Currently it is already being done by bicycle, but it is the consumers who must pay for that service.
In addition, consumers will be able to learn how the project works by participating in the Open Doors that will be held during the week of the 16th to the 22nd in the different Colmenas in Barcelona and Madrid. They will be able to taste products and meet the producers/farmers.
In Barcelona all home deliveries are by bike since 2018. And as a novelty, in Madrid this year they will also be by bike, not only that week, but from now on.
Target group(s): Any citizen of the cities of Barcelona and Madrid who wants to buy local food through our model. To do this, they need to register on our website: https://lacolmenaquedicesi.es/es
Currently there are 40,000 people already registered.
Objectives: Promote the sustainable delivery of local food baskets as a non-polluting transport measure in the cities of Madrid and Barcelona.
Partner: Bike delivery companies: Las Mercedes and Mensakas.
Spain