Detailed description (English): At Zabala Innovation, we recognize that sustainable mobility is crucial for reducing environmental impact and promoting eco-friendly economic development. In alignment with European Mobility Week, we are committed to fostering positive change by engaging over 500 people at Zabala Innovation through a series of initiatives aimed at encouraging more responsible mobility:
• Monday, 16th – IDEAS COMPETITION: We will begin the week with an internal competition for ideas and proposals to help shape Zabala Innovation’s new mobility plan.
• Tuesday, 17th – COMMUTING SUSTAINABLY: Everyone in Zabala Innovation is encouraged to use sustainable transportation methods for commuting to the office. Those who come by bike, on foot, or by public transport and share a photo will receive corporate bike bells as recognition.
• Wednesday, 18th – “I CHOOSE THE BIKE” TESTIMONIALS: A video will be released featuring Zabala Innovation team members who commute by bicycle, sharing their experiences and reasons for doing so.
• Thursday, 19th – ACTIVE BREAK: ‘Mix and Move’: A 20-minute group walk will be organized during the break to promote well-being and encourage team interaction.
• Friday, 20th – SUSTAINABLE MOBILITY GUIDE: We will conclude the week with the release of a guide that includes resources and sustainable mobility plans tailored to our 13 offices, along with plans for World Car-Free Day.
At Zabala Innovation, we are confident that through collective effort and individual commitment, we can move towards more sustainable mobility solutions.
Detailed description (original language): En Zabala Innovation sabemos que la movilidad sostenible es crucial para reducir el impacto ambiental y promover un crecimiento económico respetuoso con el planeta. Participamos en la Semana Europea de la Movilidad con el objetivo de impulsar un cambio positivo. Queremos involucrar a nuestras más de 500 personas en Zabala Innovation con iniciativas durante toda la semana para fomentar una movilidad más responsable:
• Lunes 16 – CONCURSO DE IDEAS: Comenzaremos la semana con un concurso interno de ideas y propuestas para ayudar a dar forma al nuevo plan de movilidad de Zabala Innovation.
• Martes 17 – ¡En bici a la oficina + incentivo!: Animamos a optar por formas de transporte sostenibles para llegar a la oficina. Se entregarán timbres corporativos para bici entre los participantes.
• Miércoles 18 – TESTIMONIOS “YO ELIJO LA BICI”: Publicaremos un vídeo con miembros de Zabala Innovation que usan la bicicleta para sus desplazamientos, compartiendo su experiencia y motivaciones.
• Jueves 19 – PAUSA ACTIVA: ‘Mix and Move’: Organizaremos una caminata en grupo de 20 minutos durante la pausa para promover el bienestar y fomentar la interacción en el equipo.
• Viernes 20 – Guía de movilidad sostenible: Concluiremos la semana con el lanzamiento de una guía que incluye recursos y planes de movilidad sostenible adaptados a nuestras 13 oficinas, junto con planes para el Día Mundial Sin Coches.
En Zabala Innovation, creemos que, a través del esfuerzo colectivo y el compromiso individual, podemos avanzar hacia soluciones de movilidad más sostenibles.
Target group(s): Employees and general public.
Objectives: • Promote the use of sustainable transportation: Encourage individuals to adopt more eco-friendly transportation methods, such as cycling or public transport, rather than driving private cars.
• Increase awareness: Educate individuals on the importance of sustainable mobility and how their transportation choices impact the environment.
• Promote well-being and team cohesion: Provide opportunities for group activities, such as walks, to enhance health and well-being, as well as to foster team interaction.
• Highlight best practices: Showcase and celebrate the efforts of those who already use sustainable transportation modes, serving as positive examples for others.
• Provide resources and support: Distribute a guide with recommendations and resources to assist in adopting sustainable mobility practices.
Partner: Zabala Innovation
Spain