On 17 March, Riga (Latvia) and the Autonomous Province of Bolzano/Bozen – South Tyrol (Italy) were announced as the winners of the EUROPEANMOBILITYWEEK Award and the MOBILITYACTION Award respectively, during an award ceremony organised by the European Commission in Brussels. The awards recognised their outstanding activities carried out in 2025 to promote sustainable urban mobility.
Apostolos Tzitzikostas, Commissioner for Sustainable Transport and Tourism, highlighted the importance of people-centred mobility:
“Mobility can be fair, inclusive and truly people-centred. When cities and regions put citizens first, transport becomes more than just a way to move. It connects communities and improves everyday life. This is the future we want for transport in Europe, more sustainable and accessible for everyone.”
Riga (Latvia) received the EUROPEANMOBILITYWEEK Award for its creative and inclusive approach to promoting active mobility during the campaign. The city combined educational initiatives with engaging public activities, including temporary pedestrian zones, the ‘Tweed Ride’ featuring vintage bicycles, Zumba classes for public transport users and the ‘Riga Rolls’ campaign, which rewarded walking, cycling and rollerblading.
Schools, families and local residents took part in step challenges and mobility competitions, while conferences and workshops brought together professionals to discuss cycling culture and urban planning. These actions were complemented by long-term measures, including new cycling infrastructure and the introduction of 30 km/h zones, reinforcing the city’s commitment to safer and more people-centred streets.
The two other finalists were Innsbruck (Austria) and Limassol (Cyprus).
The Autonomous Province of Bolzano/Bozen – South Tyrol (Italy) was awarded the MOBILITYACTION Award for successfully integrating sustainable mobility into the tourism experience. Its Südtirol Alto Adige Guest Pass, available through participating accommodation providers, offers visitors unlimited access to regional trains, buses, shuttles and selected cable cars.
The initiative encourages visitors to travel without private cars, supporting both rural and urban mobility while strengthening public transport systems. By making sustainable transport the default option, it helps reduce congestion, lower emissions and promote shared mobility, benefiting both visitors and local communities.
The two other finalists were Eskişehirspor Kulübü (Turkey) and SiciliaFiera (Italy).
In addition to the two award winners, the city of Braga (Portugal) received a special mention from the jury, recognising its continued commitment to sustainable urban mobility. A EUROPEANMOBILITYWEEK Award winner in 2022, Braga has consistently demonstrated innovation and dedication in promoting walking, cycling and shared transport, alongside implementing measures that benefit both residents and visitors.
Speeches during the ceremony focused not only on the winners and finalists, but also on all participating cities, organisations and initiatives that contributed to the success of the 2025 campaign, highlighting their collective efforts to promote safer, greener and more accessible mobility across Europe.