Detailed description (English): In 2030 the modal share of cycling will be 35%. In 2018 (and decades before) our modal share is around 26%. This means we need to do things differently. That’s why we initiated ‘Heel Gelderland Fietst’. Besides (huge) invesmtents projected in our (cycle and parking) infrastructure the upcoming years, we have started a dedicated campaign full of new approaches including an innovation lab ‘CycleLab’ in order to help to increase our modal share. The content of ‘Heel Gelderland Fietst’ is innovative. Of course we use employer schemes to encourage employees considering cycle to their works. But the real success factor, we believe, is a broadened scope to healthcare, social services and primary schools.
Target group(s): people who work with the province of Gelderland
Objectives: To see the bicycle as a possible solution to solve challenges in other fields, e.g. economy, sustainability, health and to make people more aware of using the bike in daily life.
Expected Outcomes: We want to raise awareness
Partner: Province of Gelderland, BYCS