Detailed description (English): Traffic Snake Game Romania runs under the name of "OSCAR, SARPELE HOINAR" and starts during the EMW. With this two-week campaign, OER - Energy Cities Romania aims to break down negative perceptions, such as the concern about road safety, and promote sustainable modes as fun and healthy for both parents and children.
Aiud, Bistrita, Fagaras, Mizil, Moinesti, Ramnicu Valcea, Targu Mures, Deva, Piatra Neamt, Satu Mare and Zalau are the Romanian cities that coordinate the 5th TSG edition at local level, involving primary schools into playing the game. Besides the game, every participating school is encouraged to organize other activities concerning traffic and mobility, environmental and health issues.
Target group(s): The TSG campaign is designed for primary schools. The game is easy and efficient. During 2 weeks, children put dots on a banner every time they walk, cycle, use public transport or carpool to school. Each school sets a target at the beginning of the campaign based on a pre-measurement. The goal is to fill the TSG banner with dots by the end of the 2 weeks. Daily, a hands-up survey is carried out to monitor the school progress. By reaching key points on the banner, childrens receive rewards (no homework for the day, extra 15 min. playtime). When childrens reach the end of the banner, they receive a bigger reward (a walking/ cycling tour, a museum visit). 3 weeks after the campaign, a new survey is conducted to determine long term behaviour changes.
Objectives: TSG aims to promote sustainable mobility towards children, parents and teachers, to improve the safety and quality of life in the school area, to encourage long term sustainable travel behaviour.
By walking & cycling, children become aware of their surroundings and develop road safety skills. They also improve their ability to anticipate other traffic participants. Furthermore, walking & cycling contribute to the recommended amount of daily exercise that childrens need, reducing congestion and parking pressure within the school environment.
Every school can register for the TSG campaign, keep the materials and then play the game yearly. Schools order the campaign set, play the game, monitor the progress and send the results to OER.
Expected Outcomes: Concerned about the education and mobility issues, 11 Romanian cities have engaged 48 primary schools with more than 7.000 pupils to play the TSG. They are expected to increase the use of sustainable transport modes and reduce their CO₂ emissions by at least 20%, during the campaign period, just by playing the TSG.
The TSGN purpose is to implement the campaign, extend its impact and share experiences among participants.
Partner: 1. Aiud Municipality
2. Bistrita Municipality
3. Fagaras Municipality
4. Mizil Municipality
5. Moinesti Municipality
6. Ramnicu Valcea Municipality
7. Targu Mures Municipality
8. Deva Municipality
9. Piatra Neamt Municipality
10. Satu Mare Municipality
11. Zalau Municipality