Detailed description (English): Think about September 22; what do you think you are going to wear? Perhaps a fancy dress, or a new coat…maybe stylish shoes? Probably you have no idea yet; right? We don’t know what you should wear; but we do know what you should definitely put away on this very special day. Your car! We want you to “uncar” for a day, and join the world-wide celebration of Car-free day. This event is organized to encourage people to give up their cars for a day and leave them at home. This means car drivers can help reduce negative impacts on environment and perhaps get some exercise instead. It is also aimed at encouraging motorists into considering more environmentally friendly alternatives to cars such as using a bicycle, scooters, public transport, or just simply walking.
Target group(s): employees of IBM
Partner: IBM Brno